Once you’ve set up your store and have begun to make sales, you’ll find yourself thinking things like “how can I bring more customers to my store?” or “how can I really boost my sales?” The good thing is that there are so many different and effective ways to drive traffic to your online store… You just need to know where to start.
To really utilise your marketing techniques wisely and strategically, which will encourage more business, you’ll need to know your target audience like the back of your hand before you even begin. Here we have put together some key points for you to follow, which will help you increase both your store traffic and your customer base.
Your best chance of increasing traffic is to advertise exactly what you have to offer and answer questions such as “what makes you better than your competition?” There are so many forms of advertising from SEO to Google Ads, Influencer Marketing, Social Media Posts, Email Marketing and more! You should generally find that some will work better for your particular business type than others, but understanding which are for you can take some trial and error. The best thing about trialing a variety of advertisement techniques is that even when finding out a certain technique isn’t very effective for your business, you will still be expanding your reach with these advertisements.
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Knowing your audience will also help you to zone in on your most effective advertising techniques. For example, if your main target audience is within the younger generations, using social media and influencer marketing could really benefit you as the younger generations spend a lot of time on these platforms. However, if you’re targeting an older generation, this probably won’t be as effective. You’ll likely find that the “old school” techniques, such as email marketing and google, could be much more effective here.
To drive traffic organically means to do this for free, and who doesn’t love a freebie?! Arguably the best organic marketing tool is social media; Facebook, Instagram, LinkedIn, Twitter etc… These are all well-known companies across the globe and have reach across almost every country. You’ll need to ensure you’re staying active! Posting and promoting your store regularly keeps your followers engaged and will slowly ingrain your business into their subconcious, meaning customers will think of you when they need a service you deliver. You should also be sure to interact with people; other pages, fellow businesses and customers alike. Once you get the hang of it, you may want to think about investing money into techniques such as retargeting ads and messenger bots. Social Media is a great starting place for all your advertising and marketing needs, so it’s definitely not a technique you want to overlook.
Reviews are essential for customers to verify your company as “legit”. One of the most genuine and trustworthy sources for this is simply word of mouth. Plus, you don’t have to do anything! Providing a great service speaks for itself, literally. People are more likely to trust fellow consumers as they have no ulterior motives and no reason to lie, so be sure to encourage your customers regularly to leave reviews and give as much feedback as they can. Not only will it drive traffic to your store, it can also show you what your customers like and dislike most about your business. This is essential for growing in a positive and customer-centered way.
Providing incentives is a great way to get one over on your competition! People may think they do not need your service or may choose another service over yours, but noticing a cheeky little “limited time” discount may be all they need to go from browsing to placing an order. If you provide a great service from there on out, customers will be more likely to return to your store. You could also try out other forms of incentives, such as “refer a friend” offers. As mentioned before, word of mouth can get you very far. Thrown in with some incentives, it’ll be hard for customers to say no!
So, there you have it! A few tips & tricks to help you drive traffic to your online store. For more insightful blogs about the world of dropshipping, stay tuned! We’ll be back soon with more information to help your business grow and succeed.