You want your business name to resonate with the people you are trying to reach.
Use what you know about your target audience to measure the relevancy of any names you come up with.
While you want your name to be easy to pronounce and remember, don’t skip over the value of creating a name that is completely unique.
Not only can this make your business more memorable, but it can also provide a great opportunity for a back story, if your creative name has a special meaning.
Think about how the name will fit into the everyday operations of your business, and what it will make others think and feel.
If you choose a name that identifies exactly what you do, such as Joe’s Logo Design, you might be limiting the future growth of your business.
Sometimes it makes sense to be a little more general, such as Joe’s Graphic Design, so you don’t have to revisit and possibly revamp your brand down the line.
Once you have a few possibilities, bounce them off of friends, family, colleagues and potential clients if possible.
Ask for their initial impressions and suggestions they may have, and then add their feedback to your process.
Your business name is more than just a name, it’s a big part of your company brand.
Think in terms of your domain name, your marketing materials and how the name will essentially translate into all aspects of this new brand you are creating.
During your brainstorming phase, use some of the tools that are available to get inspired.
Your business name won’t necessarily be more effective if it’s short, but it may be easier to remember.
You can also consider using an acronym, but be careful – unless there is an obvious and memorable tie-in, using an acronym can make your name too generic to be relatable to your target.
Put your shortlist of names aside for a day or two and then come back to it with a fresh perspective.
You may feel differently about a name you loved before, or your working list may help you develop a new and perfect name when you review it again.
Friday 15th February, 2019