Google Trends is a great tool to find a niche.
Whenever your looking for a new niche, you’ll want to make sure you change your range from “Past 12 months” to “2004-present.”
Doing this helps you see clearly whether the search volume is increasing or declining.
But it also allows you to see seasonal trends.
Here’s an example of a stable niche: Cleaning
You can clearly see in the graph that there are slight dips.
However, for the most part, the search volume for this niche is pretty stable.
Over the span of several years you’ll see some slight dips or increases, which is normal.
But for the most part, Google Trends shows that cleaning is a pretty stable niche.
Here’s an example of a Fad: Fidget Spinners
There were virtually zero searches for “fidget spinners” until February 2017.
Three months later in May, the product hit its peak.
It’s pretty clear that there was a drastic and sharp increase in attention in those first few months.
However, the sharp decline following the peak shows that this is no longer a good business idea to consider starting.
Now say you’re selling educational toys on your store.
You want to figure out which keywords to go after, how to name your product categories, and how to optimise a blog post on the topic of children’s educational toys.
A little trick you can do is take a quick look at “Related queries”.
Throughout the 25 queries, you can consistently see age range mention.
In the graphic above you see four listings about age range, overall 18 of the related queries are about an age group.
You might choose to create a product category based on age such as “2 years old.”
However, you can also include those keywords in your product page and in the name of the product.
Say you’ve created a niche store focusing on educational toys.
After owning your niche, you might be interested in expanding.
So instead of only selling educational toys on your store, you want to sell other product categories that people may also be interested in.
After typing “educational toys” into Google Trends, scroll down to the bottom where you’ll find “Related topics.”
A person who searches for educational toys is likely also interested in other toys.
So if you’re looking to expand the product collections on your store, checking out the related topics might be helpful.
Keep in mind that as you scroll through some of the related topics, you might find some don’t make sense for your business.
Content marketing is helping online retailers own more traffic to increase brand awareness and to get more customers than ever before.
So creating blog content for your website can help grow your business.
One way to drive sudden spikes in search traffic is to do “content freshness.”
What’s that? It’s when you remove outdated content, add fresh new details, and republish the content on your blog.
How does Google Trends fit into this?
Say you own a outdoors equipment store, you might have an article on your blog for the keyword “how to put up a tent.”
Throw in those keywords into Google Trends and it’ll look like this:
What this shows is that peak season for this search tends to happen in July and August each year.
Now, of course you need to do content freshness whenever you start to lose your position in Google.
That’s a given.
But if you want to step up your game, you can also coordinate your content freshness around the search term’s peak season.
So if you’re that outdoors equipment store owner, you might update your “how to put a tent post” at the end of June.
And by doing that, you’ll skyrocket to the top of search results for that keyword.
Do this strategy on your top performing SEO articles, and you’ll grow your website traffic in no time.
On the homepage of Google Trends, you’ll find a section for trending searches.
Trending searches are the hottest topics of the moment.
You can browse daily trending searches, realtime search trends, and search by country.
While most of the trending searches are regarding celebrity news, you will find some buzz-worthy stories that tie into certain niches.
By occasionally covering newsworthy stories on your store’s blog, you can drive high volumes of traffic back to your website.
You can also jump on trending hashtags on Twitter to share your newsworthy article to get more Twitter followers and social media engagement.
Seasonal trends play an important role in the success of your business.
Throughout the year there’ll be peaks and dips that will impact your monthly sales.
During peak season, competition and sales will increase in full force.
During the dips, you might start selling seasonal products.
One of the most interesting elements of Google Trends is how you can find niche topics by region.
There are 741 million people in the Europe alone.
Surely the audience in England isn’t the same as the audience in Spain.
So let’s break down what these two countries think about boots.
In England, interest in boots is very high.
It starts to go up from September, peaks in December and then starts to go back down.
Now, let’s take a look at Spain’s search interest on Google Trends.
As you can see the search results for Spain still has peaks and dips.
But it isn’t as much as England, which means if you create an ad for a pair of boots that you’re selling, you’re better off targeting England over Spain.
You can also use Google Trends to help you determine the best time to create Google Shopping ads.
Say you’re a fashion retailer trying to promote a brand new pair of flip flops on your store.
By taking a look at Google Trends’ Google Shopping feature you can determine the best months for your ads.
Let’s take a look at the data below:
Between June and August, there are high volumes of searches for flip flops in Google Shopping.
So, if you’re a retailer, you might start selling and promoting your flip flops between April and May.