Selecting the right niche is the most important part of a drop shipping business.
Here are 6 tips for selecting the right niche:
When you are running a drop shipping business model.
Your focus is on marketing and customer acquisition.
So the amount of work required to sell a $20 item is essentially the same as it would be to sell a $1,500 item.
Select a niche with higher-priced products.
Even though your supplier or manufacturer will handle the shipping.
If the cost is too high, it will act as customer repellent.
Find something that is inexpensive to ship.
As this also gives you the option of offering free shipping to your customers.
When you are focused on driving traffic to your website.
You want to experience the highest conversion rate possible because most visitors will never return.
The products you are selling should trigger impulse buys and appeal to those with the financial ability to make a purchase on the spot.
Use Google’s Keyword Planner and Google Trends to check some common search terms related to your potential niche.
If nobody is searching for what you are planning on selling, you are dead in the water before you even begin.
Your drop shipping business will have more value if you can re-brand whatever it is you are selling and pass it off as your own.
Look for a product or line you can white label and sell as your own brand with custom packaging and branding.
Pick something your customer can’t find down the street.
That way, you become more attractive to a potential customer.
Wednesday 13th February, 2019