30 Statistics Proving The Power Of Customer Reviews

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In case you haven’t heard, reviews are all the rage!
95% of shoppers read online reviews before making a purchase 
Whether it’s finding a hotel a place to eat, choosing your next tv, or software company.
Customer reviews hold power!
If your having doubts about using reviews on your website these stats will show you why they are so important.

 

The Impact Of Online Reviews On Sales

Displaying reviews can increase conversion rates by 270%

Having five reviews results in purchase likelihood increasing by a factor of almost four times

Purchase likelihood improves 15% when buyers read verified buyer reviews over anonymous reviews

Given two products with similar ratings, consumers are more likely to buy the product with more reviews

Reviews produce an 18% uplift in sales

Reviews make 71% of customers more comfortable purchasing a product

 

Consumer Engagement With Reviews

73% of customers value the written review over the overall star rating

68% of consumers look for either information on the reviewer’s experience, or problems the reviewer experienced when reading reviews

73% of consumers trust a local business more after reading positive reviews

54% of consumers visit a local business’s website after reading a positive review

82% of buyers consider user-generated reviews to be extremely valuable

85% of buyers trust reviews as much as personal recommendations

 

The Importance Of Replying To Customer Reviews

53% of customers expect businesses to reply to their online reviews within seven days

41% of consumers say that brands replying to reviews makes them believe the company really cares about their customers

Not replying to reviews risks increasing customer churn by up to 15%

7 out of 10 consumers changed their opinion about a brand after the company replied to a review

16% of participants in a 2016 study expect businesses to reply to negative reviews in 1-3 hours

 

Negative Reviews

82% of shoppers specifically seek out negative reviews

Consumers spend four times as long interacting with negative reviews, with a 67% increase in conversion rate

92% of consumers have difficulties or hesitations purchasing an item with no reviews

95% of consumers get suspicious of fake reviews if there are no bad scores

The likelihood of purchase peaks at a star rating of 4.0 – 4.7, then decreases as the rating gets closer to 5.0.

 

The Process Of Getting Customer Reviews

68% of consumers have left a review for a local business after being asked to do so

Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases

Consumers with negative experiences are more likely to write a review than those who had a positive experience

Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews

 

The Need For Reviews And User-Generated Content

84% of people trust reviews they read online as much as personal recommendations

Irrelevant content is the number one reason buyers don’t engage with vendors more frequently

Reputation makes up over 25% of a brand’s market value

Experts believe that online reviews make up over 13% of how Google and other search engines rank local search results