10 Ways to Increase Website Traffic
It’s all well and good having a great website and amazing products but minimal traffic will mean low sales. These are our top 10 tips, that if done correctly, should see an increase in traffic to your website.
1. Social media
Social Media is possibly one of the most powerful tools a business can use. It’s a great way to interact with your customers, reach a wider audience, and even advertise. There are so many platforms out there to use, some more popular that others, but all are great for promoting your content. Social media is a great way for customers to get to know you as a business and increase your brand awareness. Sharing links and making ads that lead to your website will really help to increase website traffic. By being active on Social Media, your business can really flourish.
One of the most obvious ways to get your business out there is through advertising. There are lots of different channels you can go down for advertising; social media and paid searches are both great options to really maximise the visibility of your business.
Having a lot of knowledge about your target audience will really help when it comes to advertising. The more you know about your target market, the easier it will be to choose who exactly will see you ads. Using this knowledge will allow you to be more specific and likely increase website traffic as you’ll be reaching people who already have an interest in what you offer.
3. On page SEO
Doing some basic on page SEO (Search Engine Optimisation) is a great way to increase traffic and you can do it for free! Utilizing your free tools is something that shouldn’t be overlooked. You can do some simple SEO research to find good keywords for your products. A good tool for this is Google Keyword Planner, although there are a ton of alternatives out there which offer similar results. It will take quite a bit of time and effort to do the research and find those optimum keywords, but if you want to stay ahead of the game, then it’s a must.
4. Quality content
Your website content is a key part in whether or not visitors will have a positive experience on your website. You don’t just want to increase website traffic, it’s important that it means something. It’s no good getting tons of people onto your site, for them to all leave straight away because of low quality content. So make sure that all the content you create on your site is relevant to your customers. It should also be easy to understand. If you struggle to make sense of what you’re trying to say, how will your customers get a clear understanding? Unless your product/services require in-depth descriptions, try to avoid having dense paragraphs of text. Giving the user the ability to scan through your information to find what they need can be extremely helpful. You will need to update this content regularly to keep it relevant though, as well as updating your keywords for any SEO that you might do.
5. Email Marketing
If you have an e-commerce store, chances are you send out emails to customers when they buy a product, letting them know details such as if their order has been accepted, payment was successful, and order has been dispatched. These are good because you are giving the customer important information regarding their purchase, but you can definitely utilize email marketing further. This could be in the form of sending out notifications to customers who have abandoned their cart, sending out feedback requests, or newsletters. Or even suggestions as to what new products they might be interested in next, based on their recent purchase. By doing this you’ll encourage them to return to your website, which could even result in repeat custom.
6. Site Speed
Site speed is a very important factor to increase website traffic, but more importantly, not losing any potential traffic. Most people will only be willing to wait a few seconds for a website to load before giving up and moving onto another, and many of those people will be turned off of ever coming back to your site again. By ensuring all aspects of your website load quickly, it will not only benefit you, but also give your users a better experience.
7. Utilize Analytics
There are so many analytic tools out there available to use. One of the most popular of these is Google analytics which is great because it gives in-depth analysis of a whole range of different aspects, including the amount of traffic you’re getting and where those users are coming from. Pretty much all social media platforms have some form of analytics, these can be really helpful in determining who your audience is and how successful your posts have been. All of these factors together can help you to determine what steps you can take to improve your reach, thus increase traffic.
8. Influencer Marketing
This does fall into the category of Social Media, but it can be a really useful tool so deserves a more in-depth breakdown. Social Media, particularly Instagram, has become a very powerful tool for advertising. We are constantly influenced by the things and people around us, so it makes sense as to why there are a ton of people on Instagram who have large followings. As a business, you can really utilize this. It’s just another way to advertise, but with the potential to reach a high number of people for a relatively low price, and you can do it as a one off, or regularly depending on your budget. This can be a really good way to increase website traffic simply due to the number of people you can reach by doing it.
9. Mobile Optimisation
More and more people are using mobile devices rather than desktops to do web searches, so if you pop up in someone’s search, it’s important that your site is optimised for mobile use otherwise you’ll miss out on this key source of traffic. Of course every device is different, but ensuring that your website loads quickly and is easy to navigate is a great place to start. Some businesses opt to have a completely separate site for mobiles, but it’s easy enough to optimise the site you already have for all users.
10. Consistent Content
As mentioned before quality content is key, but having a consistent layout for your pages can help increase traffic too. This is because it can make your site look more appealing, easier to navigate and find information, and it also helps with on page SEO. By having the same layout for every product that you list, with subheadings and bullet points for example, it can really help anyone who is browsing your site for products. This way they know where to find the information they need.
So there you have it, our top 10 tips to increase traffic to your website. You don’t have to do all of them to see results. Why not pick a few from this list to get started and you should soon start seeing results!