5 Ways To Increase Buyer Confidence And Conversions!
Dropship Spy focuses heavily on making sure that you are selling the right products to the right people. There are tonnes of factors that also contribute to the success of your online store!
We’ve compiled some tips on how you can make your store the best it can be, these are designed to increase buyer confidence and conversions!
Here are 5 ways you can do exactly that:
1. Add An FAQ’s Section To Your Store!
When customers are on the fence about purchasing your product, oftentimes it’s because they have unanswered questions. Including a list of frequently asked questions and answers on your product pages helps get them off that fence.
The FAQ page deals with questions that are asked repeatedly. These common questions are roped together and placed in this particular section where visitors can go to, to find answers they need.
Here is a shot of www.wish.com/help , this is a perfect example of what the customer will be looking for to put their mind at rest when shopping with you!
2. Add Customer Reviews
When a visitor has never heard of your business and lands on your product page for the first time, two things might come to their mind: 1. “Is this website safe?” and 2. “Is this product worth it?”.
Sometimes, simply allowing customers to leave reviews on your product pages helps ease these fears. When a new visitor hits your product page, they can read the reviews other customers have left about the product and be reassured of its quality. Plus, seeing that your business allows for reviews lets your visitors know you have nothing to hide.
With Dropship Spy, we provide downloadable legitimate reviews about the product itself and the service they received from the supplier you’ll be using. They are located at the bottom left of our product pages.
3. Trust Badges
Security and Trust seals aren’t just extra bells and whistles. These symbols carry credibility, and you can use them to increase your buyers, or potential buyers confidence in your store!
Obviously, privacy and security will always be a top priority for consumers. Therefore, trust badges increase some companies ecommerce optimisation conversion rates by as much as 40%. That’s huge!
There are tonnes of apps available on Shopify which provide your store with these trust seals and in turn rocket your sales!
4. Offer Free Shipping
According to recent studies, 88% of consumers would be more likely to shop at an online site if they were promised free shipping. That’s a big percentage.
Another study shows that more than half of your customers will leave your site without paying because they were presented with unexpected costs like delivery charges. Shopify actually names it as one of the top four conversions killers.
5. Create Scarcity
Urgency and scarcity tactics are used by everyone, even Amazon! That’s because they’ve been proven to work and you’d be a fool not to use them.
We’ve all seen when stores show that only three items are left of your favourite product. Some offer limited time sales with countdown timers, and others organise flash sales. These aren’t new tactics, but very effective ones.